Superdry Kranzler Column Lightboxes
Working on the huge new Kranzler store with SuperDry presented a few interesting challenges, most notably, multiple structural concrete pillars throughout the floor area.
Looking to maximise the space SuperDry had available, we utilised our in-house design & manufacturing capabilities to create a new, curved LED Lightbox. Using specialist CNC bending machines, we tightly controlled the curving of our aluminium lightbox profiles to ensure the pillars throughout the store were perfectly wrapped. The pillars themselves are part of the stores listed architecture, meaning we couldn’t fix the lightboxes to the column. Ceiling-hung suspension points held the lightbox in place, perfectly balanced making sure the display is centred at all times.
Curving the profile around the pillar was only half of the challenge, we also developed a custom graphic display method (whilst still using replaceable tension fabric graphics) that meant the graphics retained the curve of the lightbox without concaving towards the centre.
If you want to learn more about our curved LED Lightboxes, email our sales team on [email protected] or better yet, visit us at EuroShop in Hall 12 on Stand A17-4, where you can see all of our latest innovations, including transparent video technology & the patented Kinetik LED Lightbox.