How Nike & Adidas' New York Flagships Catch Attention: the lighting technology

Following on from my overview of the Nike and adidas stores in New York, I wanted to take a look at the illuminated features employed by both brands in-store.

Animated displays

Nike have introduced animated video technology and digital signage throughout their store. They have incorporated it into fixtures as well as less conventional areas, maximising high footfall and dwell time.

63% of people report that digital signage catches their attention.