SuperDry have reopened one of their most visited UK stores, in the Trafford Centre, Manchester, with Unibox once again helping launch their new store concept.
Currently in the midst of dramatic growth worldwide, SuperDry are continuing to refurbish their UK portfolio, incorporating elements of their “Store of the Future’ concept which debuted in the Manchester Arndale, with Unibox developing a range of graphic displays to coincide with the launch.
The doors have officially closed on the inaugural darc room exhibition, and what an exhibition it was!
Darc room brought lighting experts & manufacturers to the masses of designers that descent on the capital every year, for the London Design Festival.
With a long history in the integration of lighting into display, we brought our latest illumination innovations to the creative stage, showcasing how effectively lighting can combine with materials to create truly inspirational spaces.
With LED lighting now mainstream in commercial and residential environments, most people know about the effect varying colour temperatures can create.
In essence, different colour temperatures change the appearance of light emitted from a diode. For example, when you’re using a lower colour temperature - usually around 3000k, the LED light gives off a ‘warm white’, which is tinged with hints of oranges and yellows. In contrast, ‘cool white’ LED light, which is around 7000k colour temperature, gives off a colour closer to blue.
The digital world has heavily changed the way people shop, both in store and online. Customers now expect more from a single shopping experience. They expect to be engaged by a store environment and the products on display.
Also, easy accessibility to the internet through mobile devices allows shoppers to look for more information about brands and products, which often results in cross referencing with other retailers and manufacturers whilst in store.
Unibox have been advocates of LED Lighting, and the advanced application of lighting, into display structures for the last decade. We’ll be showcasing our passionate and creative approach to lighting at darc room, alongside some of the architectural lighting industry’s leading names.
Darc room will bring together the world’s best lighting designers and manufacturers, curating an ‘art-exhibition-style’ event that allows visitors to see the specific application of the lighting products on display.
Retailers need an effective window display in order to drive traffic into their stores - signifying the importance of window displays. Learn more about the different types of window display, and why they're effective.