In just a decade, the role of the retail store has, and is continuing, to change significantly. The stores of today are looking for new ways to create retail experiences that combine online and physical retail elements to offer their consumers more and allow them stand out from the crowd.
Merging experience with functionality
Retailers are merging experience and functionality together, but what does that actually mean? Well, it's all about creating stores that are fit for purpose but also offer visitors more than what traditional stores do.