Experiential Retail Design

The term is heard a lot in retail - but what does it actually mean, and how can retailers provide the experience shoppers are coming to expect.

Experiential Interior Design (EID) is the practice of employing experiential values in interior experience design. EID is a new design approach to interior architecture based on modern environmental psychology emphasizing human experiential needs. - Wikipedia

Experiential Retail Design

The RetailEXPO 2019: Our most successful show to date

First and foremost, the entire Unibox team would like to say “thank you!” to everyone who visited our stand at RetailEXPO 2019. This year was the 4th time that Unibox has exhibited at RetailEXPO and we are delighted to report that it was our most successful show to date.

The expo is one the largest events within the worlds of interior design, visual merchandising and shop fitting. Taking place annually at London’s Olympia Park, it attracts visitors from all over the world who are in search of the latest and greatest retail solutions currently on the market.

Why are lumens integral to effective store environments?

Over the last few years, we’ve all got to know the technicalities of LED lighting a little better, with measures such as colour temperature now a common element we look to control in almost any environment, whether that be a retail environment or the home.

But as you’ll expect, there is much more to producing effective lighting for commercial environments than simply choosing the correct colour temperature.

Here, we’ll guide you through one of the more challenging topics, light output. 

Ceiling applications of digital signage

Interior designers, whether they’re focused on retail or architectural applications, are well versed with the importance of adding graphics to an environment.

Usually serving multiple purposes - from advertising to wayfinding, the use of imagery and visual effects continues to develop, with new technology changing the landscape of engagement.

Now, while designers may have the vertical plane covered, horizontal displays (i.e. the ceiling!) are about to provide the next level in brand experience.

How can signage help store layout and customer flow?

Signage is everywhere in stores, both interior and exterior signage helps make a brand and the products it sells recognisable to its existing and potential customers. There are a number of different styles of signage used in retail environments, but the main objectives of them all is to drive traffic, increase sales and communicate with consumers. 

How can signage help store layout and customer flow?

Why is signage important in a store? 

Digital signage in retail environments

Experiential retail has been around for a while now. In truth, it was adopted by many retailers at the same time as concept stores came to the forefront of retail design, in response to the sharp and ever-growing eCommerce environment. 

Retailers realised that in order to engage their target audience when they’re not staring at a screen, a similarly dynamic store space needed to be created.

An experience that makes customers forget about their phone.

An experience that they’ll remember, increasing brand awareness.

How to create effective jewellery display cabinets & counters

We have been manufacturing display cabinets and showcases for over 25 years working with clients such as Goldsmiths, Christopher Evans and F.Hinds to develop effective jewellery display cabinets and counters that catch the eye and showcase products to their highest quality. In this blog, we’ll run through the different elements that combine to create an effective jewellery display, from the type of cabinet, framework and integrated lighting.

How to create effective jewellery display cabinets & counters :

Types of jewellery display cabinets: