Experiential retail has been around for a while now. In truth, it was adopted by many retailers at the same time as concept stores came to the forefront of retail design, in response to the sharp and ever-growing eCommerce environment.
Retailers realised that in order to engage their target audience when they’re not staring at a screen, a similarly dynamic store space needed to be created.
An experience that makes customers forget about their phone.
An experience that they’ll remember, increasing brand awareness.