Our partnership with SuperDry has seen us assist in launching their new store concept in Manchester alongside their largest ever store in Berlin. The attention has now turned to the docks of Liverpool, specifically their ONE shopping centre where SuperDry have launched their relocated store.

Based on their new ‘Store of the Future’ concept, introduced within the Manchester Arndale in 2016, the new Liverpool store features a wide range of the latest display technology - notably our LED Lightboxes in multiple shapes and sizes.

Used in key points throughout the store, such as till points and SuperDry’s new visual merchandising element dubbed ‘The Cage’, our ceiling-suspended and wall-mounted mounted column-wrapping light boxes combined high quality LED illumination and the latest UV print technology to draw the attention of customers to featured products.

SuperDry are looking to strengthen their already solid position in the UK high-street, with sales across stores open for more than a year increasing 12.7%. 

Another new store format focusing solely on SuperDry’s Sports range is planned, reacting to the recent boom in the ‘athleisure’ market. 

“The growth predicted in the sports market is expected to exceed that of the mainline fashion market” Euan Sutherland - Chief executive

With the aim of launching five SuperDry Sport stores by the time Christmas hits, we’re excited to see how the next chapter in SuperDry’s revolution progresses.