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Retail Design Blog 5/12/16
This week's Retail Design Blog looks at Dalziel & Pow's brilliant interpretation of the Missguided brand, Aspinal of London's modern take on luxury design, and Prada's latest flagship.
Dalziel & Pow - Missguided
Dalziel & Pow have achieved one of the most exciting store designs we’ve seen all year, with their Missguided store launch. The space is created for a clear target audience, and the high impact signage - such as the neon slogans dotted all over the store, create a hyper trend-focused design that encourages engagement at every opportunity, seamlessly blending online & offline worlds.
The Missguided brand has been captured perfectly - fearless, fun and self-expressive.
Aspinal of London
In what is a complete contrast in tone to Missguided, Aspinal of London have launched their first flagship outside of London, in Leeds.
The design of this store stays true to the heritage & authentic appeal to brand upholds, whilst introducing finishes & materials that lift the brand to modern luxury, notably the high-shine gold curved display system surrounding a handbag mid-floor unit.
A modern take on luxury is also present in Prada’s latest flagship in Copenhagen. Chrome plated display units almost blend into the design, with polished checkerboard flooring adding a visual texture that adds to the framing effect.
We particularly like the integrated shelving used for footwear, with seemingly invisible supports built into the wall itself, which adds a touch of elegance to the display.