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Maximising retail sales in 2017: a quick checklist
A successful 2017 starts with the right preparation. So, if you haven’t figured out how to make the most of your retail store designs and marketing over the next 12 months, our handy checklist will help you get up to speed, fast!
Evaluate your audience personas
Every retailer has an ideal customer type, whether that’s a wealthy man over 40 with an eye for quality, or Millennials seeking fast-fashion and individuality. By creating a buyer persona (a semi-fictional representation of this typical shopper based on their interests, attitudes, demographics, purchase behaviour, etc.), retailers can appeal directly to their target audience; at the right time, in the right way.
However, buyer personas are not static, and without being evaluated and updated regularly, stores can fall out of sync with their customers. So, before designing your 2017 retail stores, you must make sure your personas are still relevant.
Consider how to incorporate the latest trends
For example, PANTONE has revealed ‘greenery’ to be its colour of the year; so look at how you can update your retail designs to incorporate this fresh and zesty shade to stay on-trend.
Revamp your lighting
The unfortunate truth is that retail displays have become predictable.
To bring your brand to life and set it apart from the rest in 2017, consider bespoke lighting solutions to express individuality and reinforce brand awareness.
Add texture to your retail displays
Texture is used to add impact and appeal to in-store displays. In 2017, we anticipate that surfaces that are inspired by nature will be popular, with retail designers striving to create good quality, genuinely authentic displays.
Figure out which textures will appeal to your customers and generate that all-important “wow factor”.
Consider integrating technology into your store design.
Traditional in-store signage and displays can benefit from a fresh approach; particularly when it comes to creating more immersive experiences.
The good news is that retail technology in 2017 doesn’t have to cost the earth. For example, the Kinetik Video Lightbox can be used to promote products in a dynamic fashion to attract consumer attention; without incorporating screens or LCD technology.
Decide how best to use different store formats to generate buzz, sales, and brand awareness.
Evaluate and enhance your brand story
The easiest way to engage with consumers is through their emotions.
To tap into your customer’s feelings, nothing beats the power of a good narrative. In 2017 establish how you can add storytelling to your retail store designs to boost authenticity and sales. Find out more about how you can do this.
Consider how to use social selling to boost sales in store
Using social channels as part of the sales process has become the norm rather than the exception.
Set out a plan to incorporate social media accounts into your graphic displays, and determine how you are going to use social media alongside more traditional sales and marketing activity.