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Implementation for maximum appeal
A simple walk down the high street or a visit to a retail outlet and you can easily spot a popular growing trend of the use of large format lightboxes. With the advances in technology it is possible to allow high quality print onto huge format fabric substrates; this has given designers a whole new palette of graphical displays in which to make their ideas stand out from the rest.
We recently visited a few of the UK’s leading stores to see how they’re implementing this growing trend within their stores; we wanted to show the more interesting applications.
FCUK – Oxford Street
Oxford Street’s French Connection has a great window feature, using large double-sided lightboxes which then provide a bright white backdrop to mannequins and products within the window. The reverse side of these boxes are used for graphics; to provide an in store theatre.
Jaeger – Regent Street
Jaeger is another huge retail name that is utilising the double-sided lightbox within their flagship Regent Street store. The lightbox frames incorporate a curved corner detail to match the current store fixture stylings.
BHS – Oxford Street
British Home Stores use the use large format lightboxes very well as backdrops to highlighted products; these are located throughout the store to draw customer attention to the lines they want them to see. The illumination catches the eye, increasing awareness of the promotion and products on display.
Fendi – Harrods promotion
This lightbox used by Fendi at their Harrods promotion was a fabulous background feature in keeping with their stylish promotion; this really does set the tone for the proposition.
Debenhams – Oxford Street
Debenhams have an abundance of lightboxes in their front windows at present, they have a long row of large built in boxes running down the side of the store emphasising their large campaign, it cannot be argued with, passers-by know exactly what’s going on at Debenhams now. Within the store; they use lightboxes leant against columns to introduce different brands across their sections.
H&M – Oxford Street
H&M creatively illustrate the visual impact a large rear wall illuminated feature really can have. Their tiled display is one impossible to ignore, it is used as an impact piece to draw the shoppers to the rear of the store.
New Look – Regent Street
New Look have a nice idea which we really liked, they are using lightboxes to simplify the navigation of the store and to assist shoppers in finding the relevant floor of their large store.
JD Sports use large focal piece lightboxes to attract the customer to that section and a certain brand, they also use strong white lightbox panels for many of their brands, positioning products upon clear acrylic pegs pushed through the fabric.
One thing we did notice was that, the stores ambient shelving is a black metal shelf, this could utilised with the illuminated panels with the use of Kontakt shelving, this can be seen with the work we did below at Oi Polloi.
Oi Polloi – Soho
We used our Kontakt system to create the ‘New Stuff’ wall at Oi Polloi’s new London store in Soho. The large scale lightbox directs all customers to the stores brand new items, interchangeable metal shelves and hangers attach on top of the illuminated fabric using movable magnets located behind the graphic. These magnets can be relocated in minutes providing complete flexibility of shelf location and design.
At Unibox Retail, we manufacture a wide range of lightboxes, and as you can see this is a subject very close to our hearts. As we manufacture all of our lightboxes in-house and work on bespoke displays too, we are able to create some unique features
We have the expertise within the company to adapt to the given spaces and produce bespoke lightbox features, such as the archways we created for retail giants River Island, and create eye catching irregular shaped lightboxes as illustrated above.