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Exhibition Stands & Event Display Inspiration 5/9/16
This week we look at a fresh approach to modular display stands, from the Massana School of Art & Design, along with Paul Smith's world tour highlighting his work throughout the years, and Sony's underground nostalgic celebration of their 70th anniversary.
Massana School of Art & Design
We love this modular display system created by the Massana School of Art & Design. The supporting framework has been created with different shapes integrated into the metal itself, which allows a huge range of configurations to be created when the panels are joined together.
The most obvious application is symmetrical shapes, however it’s when a variety of different shapes are combined that this system truly comes to life. Simple printed panels can be mounted onto the system which bring the displays to life, highlighting certain products or creating shelving displays.
This system shows that signage & artwork doesn’t need to cover all areas of an exhibition stand, sometimes creating smaller displays with interesting shapes integrated into the framework can be equally eye-catching.
Paul Smith has developed an exhibition, aptly named ‘hello, my name is paul smith’, which was first displayed at the London Design Museum, and is currently touring the world.
With these latest images coming from the Japan leg of the tour, we see how simple displays can have a brilliant effect when displaying new products or increasing brand awareness. The first display we’re drawn to is the classic Paul Smith coloured Mini, on a matching plinth.
The timeline display which has been wall-mounted and secured behind glass is another great example of story-telling in an exhibition space, with the pieces carefully curated to ensure visitors get a feel for the history of Paul Smiths designs, without an overbearing amount of information.
In a more temporary-looking environment, Sony celebrated their 70th anniversary displaying some of the technology they’re renowned for in their well-established Sony-building.
A simple back panel graphic featuring pictures of their range of technology throughout the years provides a great setting for the display, providing nostalgia to visitors & employees that will see the exhibit, but also allowing younger visitors to appreciate where the company first began innovating.
The takeaway from this display for us is the use of cones & tape surrounding actual artefacts from the Sony vault. Although the security of these items might be questionable, creating branded cones & tape instantly creates an eye-catching area. Whether this is subconscious or not, it automatically draws the eye and could be put to good use in formal exhibition environments.