This week we look at how different materials can be used in exhibition spaces to create interesting and eye-catching effects, from using every day objects such as cardboard boxes as signage treatments, to using moving graphics & translucent fabrics.

 

Nike

Nike Exhibition Design

Transforming an art gallery into a temporary Nike Studio, Co-ordination Asia showcased how exhibitors can use dynamic graphics in combination to create a stunning environment.

The space itself is incredibly simple, relying on the instantly recognisable brand typography and colours to identify the company. However, the use of lighting is particularly clever on two levels.

The first is the moving graphics behind each display. Using dynamic LED panels, each display has been programmed to include messages that also result in a visual effect across all five panels. This is particularly effective when it comes to updating the graphics, as each panel can either work in combination, or act as a standalone promotional display.

The second, and more subtle, application is the high powered spotlights shining down the face of the moving displays. These catch the silhouette of the shoes which have been mounted onto the display, creating footprints at the base. Although it’s a simple method of illuminating products, the effect created instantly catches the eye.

 

Tom Dixon

Tom Dixon Material Exhibition Design

The king of material design, Tom Dixon, created a fascinating exhibition space at Milan Design Week utilising different textures and unusual materials. What we particularly liked about Tom’s approach, is the signage surrounding the area created to catch the eye of designers visiting Milan.

A brilliantly simple display comprising of cardboard boxes which were printed with Tom Dixon’s logo greeted visitors, pointing them in the way of the full exhibition space. This shows that sometimes complex graphics aren’t necessary, and putting every day objects to a new use can be equally eye catching.

Continuing with this theme, once in the exhibition space, materials such as chipboard with spray painted logos directed visitors around the stand, with simple graphics illustrating the difference in product zones.

 

SET Architects

SET Architect Exhibition Design

Our final example of interesting material use comes from SET architects, who created a modular pop-up stand, with translucent materials integrated into the framework itself, creating the illusion of private areas without the framework to support it.

A thin gauge framework was used to create the freestanding structure, which was separated into two levels, with the bottom level used to accommodate messaging and screens, and the upper level used to create shapes and introduce lighting.

The use of biodegradable jute black cloth meant that it was incredibly easy to manipulate once the structure was built, whilst providing enough strength with a slight translucency to catch the eye and ensure passers by could still see the screens within. 

 

See more Event & Exhibition Inspiration here.

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