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Exhibition Stands & Event Display Inspiration 24/10/16
This week's Event & Exhibition Inspiration comes from Gaggenau's minimalist approach to exhibition stand design, Riga Motor Museum's unconventional graphic displays, and Coordination Asia's illuminated mirror display.
Gaggenau have taken a minimal approach to their stand design, to brilliant effect. The exterior of the stand consists of a single illuminated logo, with the inside of the stand enticing visitors to look further as it’s partially obscured.
The simple way Gaggenau have displayed their products is particularly exciting, as the black theme continues until you reach a recessed point in the wall, which features halo linear lighting and a mirrored back panel. This is a visually stimulating method of creating full focus on your products, albeit a bold move.
The Riga Motor Museum have used illuminated graphic displays in unconventional (but completely achievable!) ways in their new permanent exhibition. The first display provides context to the cars on display, with a brick-style graphic applied, to which a projection of the car is played. As this is seemingly integrated into the entirety of the display, it’s a great way of drawing attention.
We particularly love how displays of different sizes & angles have been combined to simulate a crash, or a cracked windscreen - again providing context surrounding the car in front of the display, but also an engaging focal point.
Coordination Asia’s G+Maze display highlights how simple it can be to create beautiful exhibition spaces. Using illumination within the ‘maze’, carefully positioned around a series of mirrors and doorways, it creates a visual trick that brings out the curiosity in visitors. Effects like this can be created on a small & large scale, both looking equally effective whilst potentially providing more visitor engagement.