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Exhibition Stands & Event Display Inspiration 11/7/16
This week we look at light, or the perception of light, in exhibition stand design. We’ve seen some inspirational spaces that directly use light in different techniques, from edge-lighting, to illuminated graphics. Each of these techniques needs to be carefully considered as part of the whole design itself.
One of our favourite uses of light on an exhibition stand comes from Onok Lighting - so judging by the name, they should be pretty good. The outer walls of their exhibition stand show vivid colours depending on which angle you’re looking, with red, white and blue panels. Each panel is mounted in a frame that contains a thin strip of LED light, illuminating the edges of panel, demonstrating how colour can shift across large areas.
Inside the stand, Onok use two different coloured panels, a red and blue, to show the ambient effect of background colours on illuminated product displays. We also like how Onok have used different transparencies of infill panel, meaning some panels become opaque as the light travels through.
Taking a similar approach to Onok, Nintendo surrounded their stand in fabric and applied light at both the top and bottom. Nintendo cleverly applied different optics to each bank of LED lighting: The lighting at the bottom of the fabric creates a wall-wash effect - spreading the direction of light evenly over the surface, which looks incredibly effective when you see the range of colours Nintendo used around the perimeter of the display.
The second use of lighting can be seen around the top edge of the fabrics, with a narrower optic applied that creates the stripe effect, concentrating a single beam of red light at an angle across the yellow light. This is a simple way to make an exhibition or event display stand out, with the original surrounding white fabric brought to life with LED lighting.
Burkhardt Leitner’s exhibition space not only looks stunning, but creates a sense of light without having many points of illumination. Large spot lights are used along the ceiling of the display, but the use of materials and colour allow the light to reflect around the stand. This looks particularly effective when thin fabric substrates are used, as visitors can see a glimpse of the stand without having to go inside.
This still allows the exhibitor to brand the space, but in a more minimalist way, enticing visitors without shouting for attention, which may be a welcome change from busy exhibition halls. This effect isn’t a difficult look to achieve either - with simple white fabrics attached to a graphic display system, the illumination will create the rest of the look.