This week our project inspiration takes a different focus, towards exhibition stand design. 

Many exhibitors want a shelf life that’s as long as possible for exhibition stands, whilst also wanting a solution that’s flexible enough for different spaces/sizes/products on display. This is the basic argument between modular exhibition stand design & bespoke stand design. One gives you ultimate flexibility, the other freeing up your creativity, but there’s rarely a sweet spot in-between.

We wanted to highlight a few projects we’ve come across this week, that merge these two concepts really well. They’re definitely not new projects (one in particular created in 2010), but they’re great examples of how to create an engaging exhibition stand without sacrificing modularity or creativity.


Fabric Exhibition Stand Design

This exhibition space was created for the Shanghai World Expo in 2010, and has stood the test of time in terms of design, thanks to the minimalist approach.

Simple black back panels surround the space, with key information printed/applied to the wall where necessary.

The truly inspirational element comes in the display of suspended illuminated cubes. Whilst the manufacture of these isn’t particularly complex, the effect is amazing - combining colours, images and snippets of information on each face of the cube, this gives the exhibitor the ability to easily scale the display down for future events, using a smaller range of cubes or increasing spacing for larger stands.

Creating these cubes out of 3D tension fabric systems would be the ideal solution, providing the exhibitor with interchangeable graphics, and lightweight framework for ceiling suspension.

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Simple Minimalist Exhibition Stand Design

The second exhibition display is beautifully minimalist, and showcases exactly how you can create a modular-style stand whilst not compromising on design.

What we love about this stand, is the use of panels both vertically and horizontally to create multiple levels of depth, which have been well used to highlight certain features. Each one of the pieces this stand displays immediately catch the eye, with the surrounding panels set further back in the display to provide contrast.

With the addition of illumination, for example, this stand could provide a journey for visitors, with a clear path created through the exhibition space as a result of the modular stand elements protruding from the display. 

Although the framework is wooden in this example, a slimline modular system is more suited to this style of exhibition stand, providing greater stability and more longevity - especially if the stand is going to be used more than once. Plus, with various powder coating options available now, including wooden finishes to the aluminium itself, a modular exhibition system could more than likely match your design intent. 

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Cube Exhibition Stand Design

Our final stand looks more visually complex, but is probably as easy to achieve as any of the other solutions we’ve seen. 

With cubes seemingly stacked on top of one another, creating varying levels of depth, this is brilliantly used as a centre-piece display on the exhibition stand, meaning it’s visible from all sides and an ideal attention-grabber.

The element we love about this stand, is the integrated lightboxes / graphic displays. They’re a great contrast from the surrounding matt black cubes, and showcase the exhibitor’s products & case studies incredibly well.

This stand also provides another key element of exhibition stand design: height. With the top-most cube incorporating branding, it’s a clear wayfinding point for visitors and exhibitors alike, which increases the likelihood of a stand visit, or at least, higher footfall.

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If you have any projects you’d like us to feature, let us know!