In October 2013, supermarket and retail giant Tesco launched its first, own-brand Android tablet. Breaking into uncharted territory, Tesco’s ‘Hudl’ succeeded in delivering an affordable, entry-level device to its customers.

Having undertaken a rigorous pitching process, Tesco appointed Unibox due to our expertise in both graphic display and LED illumination.

Partnering with independent retail design agency Quantum 4, our brief was to design and manufacture a bespoke display, comprising illuminated graphic messaging and LED edge-lit shelving.

Concept

Tesco required a visual merchandising solution that would help to promote the product to its in-store customers and facilitate sales. 

As such, an attention grabbing graphic display was required, one that could be placed in prime positions across its stores. The display needed to emphasise the Hudl tablet, while also clearly promoting relevant information about it.

Process

The launch of Hudl within Tesco gave us the opportunity to partner with Quantum 4 to design and manufacture a bespoke display comprising illuminated graphic messaging and LED edge-lit shelving.

Flux 18 - our slimmest display system, which houses high-resolution Duratrans graphics illuminated by an edge lit LED panel - was the perfect product for the task.

However, for this to fit the supermarket’s standard gondola feature, we also used our in-house manufacturing skills, including specialist laser and CNC technologies, to modify the Flux system as needed. In addition, we created bespoke LED edge-lit shelf panels for the tablet, with holes lasered to fit the holder stands perfectly, and under-shelf LED linear light bars.

Results

Working in partnership with Quantum 4 and Tesco, the Unibox team created an impactful, innovative, illuminated product display for the Hudl tablet.

Rolling out of the project across the UK, our illuminated product display was installed in 500 stores, with sales of Hudl outstripping every other brand of tablet within Tesco.

Unibox creates more than you think

You might be surprised at how many problems we can solve to bring your creative vision to life.

Sign up to our newsletter

For the latest inspiration, news and updates in your inbox, just drop your email in the box below.

Relax, your data's safe with us.
Your details will only be shared with relevant third parties necessary to the supply of our services to you should you become a customer. You may request to be removed from our database at any time. To see our full privacy policy click here.