Design concepts and manufacturing detailing for a new HTC productTaiwanese multinational manufacturer of smartphones and tablets, HTC, launched the HTC One M8 in 2014 to positive reviews.

To help launch the product across a network of Carphone Warehouse stores in the UK, HTC appointed independent retail design consultancy Quantum 4.

Together with Quantum 4, the Unibox team developed design concepts and manufacturing detailing for a custom product display, manufactured specifically to match HTC's flagship handset.  

Concept

Because of our knowledge of integrating lighting into aluminium profile structures, and our unique design expertise, Quantum 4 approached Unibox to bring its creative concept to life.

Working in collaboration with Quantum 4, we provided full engineering drawings for the system. And, based on our in-house manufacturing capabilities and technical design expertise, Unibox subsequently went on to manufacture the roll out of bespoke display units.

Process

Before build, we provided a prototype of the product display, and once approved, used bespoke manufacturing and new processes to integrate high visibility signage and product displays into a single unit. This included accommodating a mid-level merchandising shelf, a high level tensioned fabric lightbox, the integration of security product display, and a prominently featured HTC logo beneath the merchandise.

What’s more, we also devised integrated LED lighting with bespoke colour temperatures and configurations into our designs.

Results

The result was a custom LED lightbox display, with an integrated sliding shelving unit and branded signage panel, for enhanced in-store brand awareness. Featuring all of the benefits of our standard lightbox range, HTC's bespoke solution incorporated a brushed effect finish, with integrated secure handset mounts.

Combining a partnership approach, bespoke manufacturing skills, and cutting-edge machinery, from brief to completion we helped Quantum 4 to launch the new HTC One M8 successfully across the UK.

Unique in our capabilties, we provided HTC & Quantum 4 with a host of specialist servcies, including: engineering drawing design, prototype production, specialist stainless steel fabrication, laser cut aluminium panels, RAL colour matching and integrated LED lighting.

Unibox creates more than you think

You might be surprised at how many problems we can solve to bring your creative vision to life.

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