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Retail Design Blog
Our Retail Design Blog contains the latest trends & ideas in retail, and is solely dedicated to retail design & display.
We've collated the projects we found most useful for our own retail designs and visual merchandising projects, with a range of applications that can come out of the ideas seen below: lighting design, modular structures, bespoke displays and much more. We aim to keep our Retail Design Blog as useful as possible, and if you'd like to let us know about a project please feel free to get in touch. Alternatively, if you're looking for exhibition stands design ideas, we have another blog for these here.
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We love Camper’s approach to product display. By using a solid white outer unit, the products and colours within it are framed perfectly, providing the option of enclosing product specific lighting and displays.
The integrated lighting, in particular, has been implemented to brilliant effect, with recessed lighting giving an invisible finish to the illumination, putting full focus on the products. We’ve recently developed a similar shelving system, with added modularity, Kontakt.
This provides an ideal contrast to the colours panels, that give added depth once you notice that the images wrap around the inside of the shelving display itself, revealing more as visitors explore the store.
Prada are another retailer that have taken an interesting approach to shelving design. Whilst the products on display don’t immediately scream out at the shopper, the store is much more of a destination and therefore required to provide an experience, rather than a quick sale. The integrated illumination again helps to differentiate product display areas from the graphics on the wall.
Whilst the store is expansive and has been based on the concept of traditional folding screens, Prada has installed animated screens throughout. Particularly when used in large spaces, the screens provide an added moment of theatre, ultimately with the aim of improving the experience for shoppers. We recently posted a blog that looked into the effectiveness of digital signage - you can find it here.
Hermes have created a more serene environment, when compared directly to Prada’s retail environment. By using authentic materials in their design, such as light grain woods and seemingly unfinished concrete, they create a space that is welcoming.
In particular we like how Hermes have implemented lighting throughout the store, with different applications depending on the theme for each room. In the open plan room above, a warm lighting style has been implemented, which removes the harsh light that colder temperatures can sometimes provide.
This wouldn't be a retail design blog without featuring Apple. Apple’s expansion of their new retail format, developed by Foster & Partner’s, has been installed in the Regent Street store - which was Apple’s first store in Europe. They have treated the store with equal significance this time around, with the open, community-based design providing an amazing retail experience, from both a design perspective & customer perspective.
The most notable addition to the San Francisco-born concept is the added textures. The easiest one to spot is the mid-display seating areas, backed with artificial foliage. However, when you look deeper, the traditional metal feel cladding throughout the store has been replaced with an incredible light grain wood texture, which adorns huge spans of wall space and central pillars.
To complement the new design, almost the entire ceiling consists of mounted light panels, which with the necessary, yet opportunistically, located strips between each panel, add to the perception of depth to the store, inviting customers to explore further.
Wrangler’s new store in Bangkok uses illumination perfectly, but each instance has been specifically designed to incorporate their branding to create focal points throughout the store.
Taking a staple lighting element, overhead illumination, Wrangler have created a custom casing that not only fits in with their brand aesthetic & incorporates their logo, the angle of the casing projects light towards the outer edges of the store, where their products are on display.
We particularly like how Wrangler have created an integrated product & graphic display, that greets customers as they enter the store. The light alone is enough to catch the eye, but with clever placement of featured products, it creates an impactful, sales-driven area.
Denham have updated their Amsterdam flagship, with a brilliant use of limited space. The ground level features a full-size retail space, but as you progress through the store, the stairwells provide momentary glimpses into the latest styles, and feature different products.
Denham’s approach to this store is striking, and completely true to their brand. From the blue pillars that have been purposely installed to keep a constant theme throughout the customer journey, to the ‘makeshift’ flooring consisting of different grains, finishes & textures of wood, Denham have created a memorable flagship experience.
adidas Originals have launched their sole flagship in Russia, situated in Moscow. The brand have recently been pushing a changed aesthetic, with collaborations with the likes of Stormzy & Paul Pogba representing a new method of brand alignment, something which has impacted their in-store design.
Authentic materials are used throughout, with original exposed brickwork adorning the centre of the stores footwear displays and concrete flooring effects. However these are mixed with high impact, contemporary display solutions to lift the appeal of the store, such as the neon signage above the changing rooms, and the barely noticeable acrylic furniture cleverly placed next to vintage styled pieces.
Stomping Ground’s new store is an incredibly clean environment, that does a brilliant job of inviting customers to take a closer look at products. This is a result of the clutter free flooring space, combined with the illuminated product zones.
Using flat sheets of illumination (we presume using LED light sheets, with an acrylic diffuser), the products take full focus. This same principle is applied to the footwear display, with has a solid concrete backdrop and tightrope style wires housing the shoes.
Butterfly Milkbar - Thaipanstudio
The Butterfly Milkbar by Thaipanstudio uses a slimline modular system for a range of purposes. You immediately notice the small-frame nature of the display, due to the wooden inserts acting as signage when you enter the store.
This is then expanded as you go further into the store, with the wooden inserts housing products in a display that takes more space within the system.
Costa Coffee by EDGE
Costa Coffee’s new concept by EDGE is a minimalist's dream. The slim gauge shelving structure behind the counter, finished in matt black whilst also curving around the edge of the space is beautifully merchandised, whilst allowing enough space for menus and signage in the centre of the display.
The finishes used in the back-wall display are testament to authentic design, using key components of the brand’s heritage mixed with light grains of wood with subtle printing, compliment the space while the black framework adds a contemporary feel.
The first Christmas display we feel compelled to comment on is Burberry’s window in Harrods. Their VM team have done an amazing job of subtly introducing products into the main visual merchandising area, with the iconic pattern appearing to float in the wind.
What we particularly like, however, is the way Burberry have introduced light into their bath scene. With multiple layers of display, spanning the entire depth of the display, a soft blue light has been created to wash each of the bubble structures, providing a beautiful glow without infringing on the focused product lighting.
We love how understated Aesop’s latest London store is. While only occupying a small retail location, the brand have remained incredibly simplistic in their approach to signage & window display, with a single Aesop logo printed on the window and a protruding sign from the corner of the store.
Within the store itself is where Aesop’s individuality shines, as always. Retaining the colour scheme from the exterior of the building, Aesop introduce a beautiful wood grain that fits products perfectly, accompanied by the similarly light-grain flooring.
Dalziel & Pow - Missguided
Dalziel & Pow have achieved one of the most exciting store designs we’ve seen all year, with their Missguided store launch. The space is created for a clear target audience, and the high impact signage - such as the neon slogans dotted all over the store, create a hyper trend-focused design that encourages engagement at every opportunity, seamlessly blending online & offline worlds.
The Missguided brand has been captured perfectly - fearless, fun and self-expressive.
Aspinal of London
In what is a complete contrast in tone to Missguided, Aspinal of London have launched their first flagship outside of London, in Leeds.
The design of this store stays true to the heritage & authentic appeal to brand upholds, whilst introducing finishes & materials that lift the brand to modern luxury, notably the high-shine gold curved display system surrounding a handbag mid-floor unit.
A modern take on luxury is also present in Prada’s latest flagship in Copenhagen. Chrome plated display units almost blend into the design, with polished checkerboard flooring adding a visual texture that adds to the framing effect.
We particularly like the integrated shelving used for footwear, with seemingly invisible supports built into the wall itself, which adds a touch of elegance to the display.
Puma’s latest black label store reconfiguration in Japan showcases how you can create brilliant retail designs using modular frameworks, with the original concept being based on flexibility & ensuring these highly specialised retail spaces have the freedom to adapt to trends.
We particularly love the combination of black frameworks, and plywood details. Using black framework has resulted in clear separation between product groups, while the plywood detail brings a level of authenticity to the space, and ties in mid-floor displays to the shopfitting system nicely.
Our final point on this design is the customisation element, which can be seen on the back wall of the store. Puma have installed filmstrip-style images of products alongside a moodboard for their latest designs, showing how this has drawn from relevant cultural influences.
This video provides insight into the world of retail design, highlighting the process architect & designer India Mahdavi went through when creating a concept for REDValentino.
Identifying the theme, colours and finishes of the store stems from the creation of a persona that embodies the brand and what the collection is attempting to convey, which results in a romantic yet rebellious mindframe.
The space itself looks amazing, with the finishes perfectly complementing each other, especially the product displays surrounding the store in their chrome gold finish, with minimal detail yet the boldness to be encompassed as part of the design.
You Are Here
You Are Here’s boutique concept focuses on the principle of being ‘over the line’, a nod towards their focus of non-conformist sportswear.
The design itself definitely supports this, with a plain white background and floor, with minimal prints being applied throughout that emulate different sporting arenas i.e. tennis courts & running tracks.
We love that the design concept has been applied fully to this space, from the detailing on the shelves to the podium-style plinth.
Fendi’s latest pop up in Selfridges was based on a Flowerland theme, and created a compact, yet highly visible environment for visitors.
Greeted with multiple neon signs, one based on the Fendi lego and the others utilising handwriting style font above the main displays, the effervescent glow neon is famous for attracts attention immediately, especially when combined with the backlighting of the shelving displays.
Speaking of the shelving displays, we love how each one has been individually treated. The first, a more traditional matrix of products and gold chrome framework, with lighting applied in each section highlights each product individually. The second, and higher impact display (in our opinion…) utilises lighting to frame products, with perimeter lighting drawing attention to the area, whilst individual ‘floating’ shelves highlight key products.
Learn how to create brilliant neon signs & displays
WS2’s new store in Poland created the store design around making products as visible as possible. This sounds like an obvious tactic, however, by implementing mostly white fixtures and display systems, the eye is immediately drawn to products.
In particular, we love the two showcases that have been installed alongside the two main pillars of the store. The white powder coated framework works brilliantly against the authentic concrete finish to the pillars, and the integrated LED lighting ensures that the full mannequin is illuminated. The full-scale LED lighting frames the products from all angles, and creates a clear focus point when walking into the store.
For anyone that doesn’t know - we have a small obsession with retail frameworks. Lukstudio have created a brilliant example of how to implement a unique retail framework, by creating custom inserts for each area of the display.
The framework itself takes a backseat in terms of visibility, with a dull grey finish applied. However the white inserts and shelving displays are coupled with gold chrome hanging rails & fixtures, which makes them instantly more visible and helps visitors identify areas of the display.
We also love how lighting has been applied in store, with a subtle wall-wash effect being applied to the exterior, and a brilliant integration of lighting into the white display system inserts, ensuring products are highly visible and no shadowing is created from the insert itself.
Stone Island have launched their NYC flagship store, and the result is incredible. We’ve been talking about the concept of authentic retail design for a while, and this store perfectly blends the authenticity of its surroundings, with the modern elements needed to keep the store on-brand.
The first thing we noticed were the mid-floor units, created with a beautiful dark grain of wood and a clever integrated brand/graphic display. Each of the shelves within each unit are suspended by belts, that clip into the wooden uprights - which is a clever way of making the units multifunctional and suitable for various products as the store remerchandises.
Stone Island approach mannequin displays with their unique twist, creating bases for wooden uprights, with each mannequin placed strategically throughout the floor space.
We also love how pillars have been introduced throughout the store. These are present from the window displays & entrance, and are one of the more natural elements added to the store, that help create a unique experience.
Whilst we’re on the subject of NYC flagships, Sonos have launched their latest store with innovative methods of recreating home environments for the ultimate product demos.
Songs called these ‘Sound Rooms’, with each one individually styled with suitable props, but more impressively - with custom lighting to create the right mood setting for each environment. With each room being expertly sound proofed, they allow visitors to see how the Sonos system works throughout the home.
Creating an experiential area such as this helps to create an engaging visitor experience, allowing them to interact with products in the situation they’d normally use them. This is clever store design by Sonos, that makes great use of the limited space they have available.
In their own words, ‘Inspired by the veins that provide structure and shape to a leaf, Feuille’s basic geometric forms juxtapose natural foliage against industrial urban street finishes’. This makes for one of the most interesting store layouts we’ve come across, particularly when put into perspective from the window display right through to the sitting rooms.
The contrast between the use of wooden finishes and the natural concrete finish flooring makes the mid-floor units and till points stand out, whilst the lightweight framework for the product display system is perfectly designed for cross-selling clothes with recommended accessories.
We also love the under shelf lighting on the shoe & accessory display, as each product has its own direct light source. Often this type of display suffered from shadowing, but Feuille have created a system similar to our Kontakt Shelving System, that illuminates from the shelf itself rather than an external light source.
Sir James Dyson & Wilkinson Eyre collaborated on Dyson’s new concept, a demo store based in London. This is a really interesting move for the company, as products have been glamourised akin to the way Mr Jobs revolutionised mobile phones (we love both - just for the record). Dyson are using a variety of display technologies to help visitors understand why Dyson are a premium brand, and look to be doing a great job.
Firstly, the simplicity of the product demo stands let the products take full focus. They’re design pieces themselves, some with added colour, some without - both look equally at home on the matt white finished plinths.
The displays truly start to become interesting when you notice the huge screens either side of the narrow space, detailing the manufacture of components and the intricacies involved. These are backed up by wall mounted displays with each product exploded (in terms of components, not the fire kind), and line drawings surrounding the stairs of each model.
The brand is portrayed perfectly, advocating the technological prowess that Dyson would want to get across to visitors, whilst also creating an engaging experience in store.
As far as sports stores go, Totalsports latest concept is a brilliant example of retail design. One of the clear themes that hits you when looking at the store is how well the brand comes across, in an elegant, minimalist way. The illuminated logo has been cleverly designed to be seen at a slight angle, providing a focus point for shoppers, directing them towards the till points. We know from experience that creating this type of LED signage, that matches brand guidelines exactly, isn’t easy to create but looks incredibly effective on a large scale.
There are examples of clever uses of illumination throughout the store, but the one that caught our eye was how each area of the store is signposted. Using neon-style illuminated lettering mounted onto a mesh back panel, a consistent approach to signage is created, which complements the store design as well as helping shoppers identify different areas. We particularly like how these signs haven’t all been mounted onto the wall itself, but some extend horizontally out whilst retaining the clean look.
Finally, the way Totalsports have introduced a variety of finishes, including light grain woods and white metal frameworks creates an environment that isn’t as masculine as traditional sports stores, making the store more approachable.
Stunning framework mixed with illuminated product displays make Gentle Menswears’ store one of our favourite concepts. Utilising a clean matt black framework mixed with monochrome finishes surrounding the product displays creates an elegant look & feel to the store.
Lighting is an incredibly important aspect of this type of retail environment, with a unique approach being taken in this store. In addition to the standard spotlights in the ceiling, lighting strips have been integrated into the framework itself, which when combined with diffusers mounted at a slight angle, direct light perfectly onto the clothes hanging beneath. This also inadvertently highlights areas such as the mid-floor units, which otherwise may not be as effective.
Whilst we’re on the subject of lighting, we love the subtle ‘halo’ illumination surrounding the plinths and product displays. It provides great contrast between two darker finishes for the floor and plinth displays themselves.
Bleacher Report - Neon & Modular
In case you missed out, we’ve been pretty vocal about the renaissance of neon, and how it keeps cropping up in retail locations, from indie pop-up’s to multi-nationals. As it’s tennis season, we loved this concept created by Bleacher Report at Kith, in NYC. The astro-turf mounted onto the back of the store, as well as added to the product display plinths, creates an extra dynamic in store. It works incredibly well considering the contrast between the turf and the white interior of the store, and provides a brilliant backdrop for the neon sign - highlighting the glow of the lighting.
Complementing the products and staying true to the design aesthetic of the store, the white product display system looks amazing next to the black floors, and also highlights the colour of the products. The modularity of this display is what makes it look great, with a single bay to the left, followed by two variations of double bays, this system looks perfect for short-lived pop up stores such as this one.
Valentino - Authentic Retail Design
We couldn’t go without mentioning Valentino’s new store in Japan. Again, a focus of ours lately has been materials, particularly the use of authentic and natural materials to create unique shopping experiences. Valentino are no stranger to this, and have mixed the latest trend with modern light fixtures and shelving displays to create a high class retail environment.
The showcases, covered in a wooden finish with integrated lighting look great next to the handbag shelving display, which again have their own lighting source, but are also focused on by ceiling hung spot lights, that create clusters of light around each product bay. The contrast between the finish of both the shelving & showcases, and the mosaic style flooring makes each product display stand out.
Sticking with the same theme of modular frameworks - this ceiling display with integrated lighting looks amazing. Although strictly not a retail concept, using a framework in this way would provide a perfect environment for product display, possessing the structural qualities for merchandise, whilst being able to surround certain areas in light - focusing customer attention.
The ability to create this kind of look in retail isn’t far off becoming a reality, as the trend for slimmer gauge frameworks is pushing the boundaries of LED integration.
Nike - Millington Associates
One of this weeks stand-out retail projects was Millington Associates Nike store, in London. What we particularly love is the integration of movement, which is apparent in many of the sections throughout the store. The first example of this greets customers as they walk in, with an F1 car seemingly hovering in mid-air, backed by an animated wall with dynamic messages appearing. The movement is incredibly well thought out, and the transitions between each clip gives you the desired sense of speed.
A showcase of their commitment to speed, Nike created a dedicated area to the new Mercurial boot, featuring vertical linear programmable LED’s that display moving messages around the entire area of the display.
Next up is SFD’s partnership with Serge DeNimes, creating a new pop up store for their latest streetwear label. This store design stays true to the pop-up ethic, using authentic materials that you often don’t come across in larger flagships & corporate stores. The first thing we noticed (it’s hard not to!) was the breeze block stands, with a ply wood finish top for displaying products. It’s a simple idea, but in contrast to the minimal decoration in store, creates a clear focal point for the whole store.
We also love how the hanging displays have been created, using untreated wood and materials such as chains to hang clothing. Again, a simple idea that looks incredibly effective. All elements of the store combine to create a unique retail experience.
Selfridges have created a new concept, the Body Studio, designed for womenswear that’s worn directly next to the skin (think luxury under armour/body compression & fitness). We immediately noticed strategically placed illuminated branding, designed specifically for the new department. Each illuminated sign is placed directly next to the product categories on display on each floor, acting as a wayfinding point in a minimally designed space.
This is a great way to capture attention, and looks amazing. We love the contrast in font weights, and the halo that the illumination provides around each letter. Displays like this aren’t limited to simple typefaces, we’ve worked with the likes of Barclay (SJG), and even created similar illuminated lettering for our own exhibition display at the Retail Design Expo.
Levi's Concession Display
Formroom have created a simple, compelling concession display for Levi’s, that’s been rolled out into House of Fraser stores throughout the UK. Our attention was immediately drawn to the neon silhouette of the Levi’s logo, which is both testament to the strength of Levi’s brand, but also showcasing how effective neon displays can be used in a retail environment.
Coupled with the portrait lightbox, which subtly blends with the denim colours on sale, creates a clear focal points throughout the whole concession display itself. The clean, minimalistic nature of the stand, which includes the use of a single, slimline black rail which merges into the darker back-panel, ensures full focus is on the products whilst creating an on-brand concession display.
See the full project here
Tate Modern Store
Tate Modern’s shop has been extended and designed by design agency UXUS, who have completed both a fantastic and intriguing project. The space is classed as ‘permanently temporary’, with the flexibility to respond to the gallery’s fast-changing exhibition and project schedule.
The display elements we particularly liked however, were the integrated lightboxes/illuminated graphic displays. Their use is the perfect example of complementing designs & overall store aesthetic, with Tate’s unmistakable dot pattern graphics added to high level signage - as well as lightboxes being used to highlight key areas throughout the store i.e. checkout points & statements.
An added level of complexity is added, with these illuminated graphics mounted within various finished displays. Some are integrated into the store fixture system itself, whilst others are mounted at the top of freestanding shelving displays. This use of illumination & graphics throughout the store creates an incredibly strong brand presence, and an engaging journey for visitors.
See the full project here
We’re used to seeing a whole host of ways modular systems are used in the retail & event space, but this one caught our eye. ROC Mondriaan in The Hague have opened a new hospitality campus, incorporating minimalist partitions to break up each space within the open plan area.
Using a slimline display system, ROC Mondriaan have used the free space between each framework section to add different finishes to infill panels, in addition to slightly taller plants that create different perception of depth, in an extremely elegant fashion.
One of the challenging aspects about this installation was ensuring the space retained its open & airy feel, something design agency Fokkema & Partners achieved by using well spaced infill panels - allowing space in-between each section, alongside the use of low level/spaced plants that allowed light to travel through the leaves, providing enough privacy for guests sitting in the dining area.
See the full project here