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Having successfully launched a new concept store at intu Metrocentre, in March 2015, high street giant River Island unveiled their redeveloped Trafford Centre store and a new flagship store at the Bullring, Birmingham.
Based upon the notion of ‘The Event’, the creative concept for the store was a retail space with in-built flexibility that would provide the ‘wow factor’, integrating LED Lightboxes at the heart of each store.
Having previously worked with River Island to create the Kontakt movable, illuminated shelving system, our knowledge of integrating lighting into aluminium profile structures, and our unique design expertise, made Unibox the perfect fit for this project.
We were involved from the very start, contributing to product design, development and prototyping, before our lightboxes were manufactured and installed.
The final solution included three-meter high wall mounted lightboxes, and ceiling mounted lightbox archways.
As part of this project, we developed bespoke right angles, with the strength to maintain perfect 90-degree angles throughout the turn. In addition, due to the large dimensions of the lightboxes, to create the necessary archways we prototyped suspension cables and illumination techniques.
Finally, to complete the project to the highest visual standard, new components and connectors were also manufactured in-house.
Relevancy is a challenge that faces all fashion retailers. Design trends change rapidly, and, all too often a store’s interior can look dated or out of sync with its customers.
For fashion giant River Island, the challenge was how to maintain relevant, without having to undergo a significant period of investment every few years. Unibox delivered on this challenge, with a retail display solution perfect for fast-paced retail environments.
Throughout this project, we advised and collaborated with River Island’s in-house teams and external design agency on how best to bring their creative concepts to life.
However, rather than simply creating what was specified, we also worked together to develop bespoke graphic illuminations for key store areas.
Delivering a retail space with in-built flexibility, River Island can now provide shoppers with the ‘wow factor’ as and when required.