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//Inspired Illumination

Nick Wraith, Unibox and Lumenal MD, has been featured in the March 2011 edition of high profile retail magazine, Jewellery Focus. The article highlights the important choice when it comes to choosing display lighting, and how the quality and performance can dramatically enhance the appeal of the merchandise on display.

“Colour of light is particularly influential within jewellery displays because it affects the appearance of different metals and gemstones, both in terms of brightness and colour. It is described in terms of whether it appears warm white (reddish), neutral, or cool white (bluish). As individual display cases often contain a mixture of gold, silver and gemstones, using one colour of light (warm white, neutral or cool white), as offered by conventional light sources (fluorescents, halogens and metal halides), will enhance the appearance of some pieces, but at the expense of others.”

“To counteract this problem, LED lamps can be made to produce various colours of light, to pick out the different products on display. This combination of lamps can then simply be incorporated into a single light fitting. For instance, for a display case featuring both gold and diamond pieces, LED lamps that produce neutral light and those that produce a warm, white light can be fitted alternately into one LED strip light, bringing both materials within that display to life. High quality LED lighting also boasts unfaltering consistency in colour, thereby reassuring retailers that the colour of the light emitted will not change with use.”

Click on the thumbnail below to view a PDF of how the LED lighting article appeared in the March issue of Jewellery Focus. You can also visit www.jewelleryfocus.co.uk to view the full article and more from the jewellery industry.



Lumenal LED Lighting specialise in retail, exhibition, museum and gallery sectors, as well as wider, less obvious, market applications. Please visit our website for more information at www.lumenal.co.uk, call our sales team on 0845 277 6000 or email us info@lumenal.co.uk.
24 March 2011
 
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